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About us

THE PEOPLE OF SAND FZE is registered in the UAE since 2013.  
We have two activities: brand consultancy + online retailing.
This is a women-owned business. Direct to consumers. 
We embrace a hybrid working environment.
Online Retailing: thepeopleofsand.com thedealofmylife.com 

Creative Brand Consultancy we transform brands into icons.

Audrey Soler is a talented French creative brand consultant and entrepreneur.

Born and raised in the beautiful city of Paris, Audrey developed a deep appreciation for art, culture, and fashion from a young age. Her passion for design and aesthetics led her to pursue a career in the marketing industry, where she honed her skills and established herself as a leading expert in the communication field.

With a keen eye for detail and an unwavering commitment to quality, Audrey decided to launch the first online store in 2013 called THEPEOPLEOFSAND.COM that curated a collection of interiors design brands from around the world and not yet available in the MENA. Her online store quickly gained a reputation for offering unique, high-quality items that were carefully selected for their exceptional craftsmanship, timeless design, and unparalleled style. These days the store solely focuses on Berber rugs handmade in Morocco.

Thanks to her innovative approach and her dedication to excellence, Audrey has become a well-respected figure in the world of online retail. She is admired for her creativity, her passion, and her unwavering commitment to delivering the very best to her customers and consultancy's clients. With her exceptional taste and her entrepreneurial spirit, Audrey is sure to continue making a positive impact in the industry for years to come.